Trust-Centered Leadership®

Trust-Centered Leadership® is an approach to leading and developing organizations that sets trust-building at the forefront of the leadership agenda.

Dr. Mike Armour has laid out the principles of this approach in his widely-read book Leadership and the Power of Trust: Creating a High-Trust, Peak-Performance Organization.

Those who practice Trust-Centered Leadership measure every decision, every action, and every initiative against the goal of maximizing trust in themselves as leaders and the depth of trust within the organization.

Trust-Centered Leadership® does not replace other styles of leadership. Instead, it works alongside existing leadership styles to intensify your credibility, leverage, and impact as a leader.

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Why is Trust-Centered Leadership® important?

Trust is at a premium in today's workforce. Jobs lost to mergers and acquisitions, corporate scandals, downsizing, and outsourcing have taken their toll on worker loyalty and trust. As a result, American business now runs a "trust deficit" that is as glaring as its trade deficit.

Lost trust is a serious issue. Trust is the glue that holds your organization together, the lubricant that allows it to run smoothly. When trust breaks down, the result is fear, anxiety, suspicion, and insecurity. Morale sags. Turfguarding and self-protection take over. People dig in their heels. They resist change, even when it is essential for survival. Communication becomes closed and self-serving. Productivity inevitably plummets and pulls profits down with it.

At the heart of most troubled organizations, Dr. Armour finds, are issues of trust that have gone unrecognized, unaddressed, or unresolved. As a keynote speaker he often makes the telling point that we now face a 'trust deficit' that is as glaring as our trade deficit.

Trust-Centered Leadership counters fear, anxiety, and low morale by creating a high-trust culture where people feel safe, hopeful, and energized. In this atmosphere of trust they are free to contribute fully, offering innovative solutions, acting with initiative, taking appropriate risks, and voicing viewpoints openly.

What solution does Trust-Centered Leadership® provide?

Trust-Centered Leadership® counters fear and anxiety by creating a high-trust culture where people feel safe, hopeful, and energized. In this atmosphere of trust everyone is free to contribute fully, offering innovative solutions, acting with initiative, taking appropriate risks, and voicing personal viewpoints openly. Countless studies have confirmed that workers are more productive and that managers make more creative decisions in high-trust environments

What will you gain from Trust-Centered Leadership®?

A Culture of Trust

  • You will create a that fosters synergism and creativity within teams, between teams, and across functional lines.
  • You will develop Trust-Building Management practices from top to bottom in your organization.

Open and Responsive Communication

  • You will instill a Climate of Truth-Telling that provides timely, dependable feedback and keeps your organization grounded in reality.
  • You will harness the power of Straight-Forward Communication to thwart forces that subvert team harmony.

Adaptability and Speed

  • You will create Multi-Layered Trust that gives your organization the resilience to take change in stride.
  • You will be able to maintain a High-Performance pace by building trust in depth.

What concrete results can your organization expect?

  1. An improved bottom line created by timely responses to threats, opportunities, and changes in your industry
  2. Greater cooperation with management requests for change or extraordinary effort
  3. Less morale-killing speculation around the water cooler
  4. Increased confidence and loyalty, which keeps your best people on board
  5. A motivated workforce where every person feels uniquely valued and appreciated
  6. Eager workers who know they will be treated fairly